The future of marketing: Print & digital need to work in tandem

As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you.

We know that one of the most effective ways to produce effective marketing campaigns is to tie in the latest and greatest updates into dimensional print and it just so happens that there is also a lot of evidence to suggest integrated marketing strategies which can be done in-house by reading this Kartra review and buying it for use, can help companies create greater marketing efficiency and effectiveness for their brand.

 

COURTESY Forbes
COURTESY Forbes. “Transformative” companies are distinguished as those pursuing digital marketing across the enterprise and establishing success; “Other” companies are active in digital marketing but not as advanced.

 

Gathered from responses through surveys and personal interviews with C-level executives from companies earning $1 to $17 billion or more per year, the study cites emotional engagement, extended engagement through multiple channels and customer insights as staples of effective marketing practices.

Which is funny because that’s exactly what we’ve found happens when our clients combine dimensional print with technological enhancements like audio, video and web drivers.

Our technology capabilities

Challenges

The challenges businesses face when trying to effectively integrate their marketing is threefold.

  • Companies lack clarity–they’re operating without clear goals and strategies to help get them there.
  • Fragmentation of marketing and technology departments is making it harder to integrate digital and provide a seamless experience for the customer.
  • Companies aren’t recognizing the needs to harness customer data in ways that provide a customized experience tailored to the consumer. 

That’s where we come in. We offer businesses a team of project managers, designers and marketers who can help address these problems and come up with solutions that not only keep companies relevant with the times, but  also generate intimate and memorable experiences with their consumers. Our analytics and reporting features give brands perspective on what works and helps craft more effective messaging.

So what are you waiting for? Get in touch and lets figure out how to take your marketing to the next level.

 

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