Is virtual reality really the next major marketing trend?
Well, before you answer that question, consider this: Brands like McDonald’s, GE and Samsung have already adopted this technology. Facebook and YouTube already allow users to view 360-degree videos by utilizing the gyroscope on their mobile devices. Roughly $4 billion have already been invested in start-ups working on virtual reality, while studies have shown that VR, if embraced by the public, could reach upwards of $126 billion in revenues by 2020.
Judging by those stats (as well as this, this and this), the hype and expectations for virtual reality in 2016 couldn’t be higher. But how can brands use VR in their own marketing outreach in a creative yet cost-effective way?
With our SleekPeeks, we set out to solve that very problem. The introduction of inexpensive VR headsets has made it possible for brands to deliver the ultimate interactive experience to consumers, allowing them to literally walk a mile in someone else’s shoes. These fully customizable viewers ship flat and take seconds to assemble.
Clients have already included them in a magazine as part of their ad, sent them in the mail alongside a promotion and used them as handouts at trade shows.
But, while it may be tempting to incorporate VR into every future project, it’s still essential to make sure your marketing aligns naturally with your strategic brand objectives.
When that’s the case, we recommend using VR to:
Virtual reality, at its best, is a truly transformative experience. Not only can it create an interactive, hands-on environment to showcase your products, but it’s also an exciting, albeit challenging, way to interact with your consumers.
Need to reach your audience? Contact us to see how you can incorporate VR into your next promotional piece.