One of the reasons I enjoy working here so much is seeing people’s reactions when they first interact with our designs. We had a vendor in the office today, and I thought it would be fun to show them our 3-cube pop-up mailer  – you know, the one where you pull out the sleeve and 3 cubes come flying out? Before I showed them the mailer, I asked, “Are you familiar with what we do?” “Oh yeah, sure,” they responded.  Even though they were very familiar with our work, they still practically fell over from surprise (and near heart attack) when they pulled out the sleeve of the mailer and those 3 little cubes came flying out in every direction.  Seeing that kind of reaction is priceless. In a world where everything is digital and technology has grown leaps and bounds, it is refreshing to see the enjoyment and the delight people still get from our high-impact tactile designs.

I’m a huge fan of Robert Sabuda, and my kids own all of his books.  To see a grown adult react the same way to our direct mail advertising as my kids do to Robert Sabuda’s amazing creations just makes me realize that deep down inside all of us “grown-ups” still lies an innate need and desire to be entertained and surprised. I’m so glad we get to deliver that child-like wonder and surprise to our clients.