In a world constantly evolving with new ways to reach brand consumers, sometimes the best way to really get their attention is to just go back to the basics.
Your Audience is Easily Distracted
How do you get kids to notice your new TV show?
When the Cartoon Network needed a fun promotional piece that would connect with kid consumers during it’s Hall of Game Awards, Structural Graphics engineered roughly 500 colorful, kid-friendly streamers to promote the network’s show, “Uncle Grandpa.”
The print piece was a great piece to gift attendees with and gave their families a physical reminder of “Uncle Grandpa” that would stay with kids (and pass along to more) long after the awards show was over.
“The kids loved it and it was fairly seamless. When you see the tiger flying on the cartoon it all makes sense. The client loved it.” says Michael Cecala, Vice President, Drew & Rogers.
You Need to See Results
Marry print with digital.
Structural Graphics launched an integrated campaign that included a variable printed high-impact mailer designed to get recipients online to a PURL (personalized URL) for Iggesund Paperboard, Europe’s leading manufacturer of high quality virgin fiber paperboard. Once people landed online, they were prompted to take a survey that helped Iggesund learn more about them and their communication preferences.
The result? Iggesund Paperboard experienced a 6 percent response rate (a 400 percent increase over their previous marketing campaign) and gained valuable insights into their prospects and customers — fuel for their next campaign.
You Want to Do Something With Video
Push play in print.
When our client Kronos, a global workforce management solutions company, was looking for an impactful and memorable way to deliver a demonstration of its Kronos Workforce Analytics product, Structural Graphics produced a printed sales folder with a touchscreen video, complete with pause and play features and volume control.
Once recipients viewed the video demo, they could win a Starbucks gift card just for confirming their contact information with Kronos.
You Want to Show You Care
Create packaging that helps the customer.
Marketing agency TracyLocke turned to Structural Graphics for a wooden package design that doubled as a kitchen helper for consumers of Samsung’s Chef Collection, a suite of high-end appliances that came with a Samsung tablet pre-loaded with recipes and cooking-related applications.
To play up the product and serve the customer, we produced a substantial wood block that would hold the tablet during shipment and present itself as part of the cutting board once received. We also designed a detachable faceplate to hold the tablet so that aspiring chefs could view the recipes while cutting food on the maple butcher block surface.