Do you ever stop and wonder how our decisions are influenced?
I do, I’m a marketer after all. These days it seems like we’re being bombarded with trends trying to get us to buy or do something. We can’t browse our Facebook feed without being distracted by bizarre videos of the Brazilian “burning hair” treatment, the horrifying aftermath of the “Kylie Jenner Lip Challenge,” or the most recent one sweeping Instagram, “Sunburn Art.” While we do not personally recommend any of these, we’re all about standing out.
How you market your product or idea directly impacts whether or not people will choose it. So, to help you out, we’ve done a little research, combed thru all the weird stuff on the Internet, and came up with 4 marketing trends that are on the rise.
1. More Personalization
We all know the saying that goes, sometimes through gritted teeth, “the customer is always right.” It’s certainly safe to say the customer is in charge. When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.” Nearly three-fourths (74%) of online consumers get frustrated with Web sites when content appears that has nothing to do with their interests (CMO, 2015). With all the different benefits technology can provide, personalization is more popular than ever. Targeting your products and ads directly to your customer’s specific needs is a strong marketing trend and it’s on the rise.
2. Multichannel Communications
Print, direct mail, URLs, social sharing, email, mobile app push, SMS… really, the possibilities are endless. The world is your oyster when it comes to all of the ways you can communicate, and the statistics speak to its effectiveness.
- 60% of multichannel marketers reported increases of more than 10% in revenue that are attributed to marketing programs. – Forrester (May 2012) “The Multichannel Maturity Mandate.”
- 86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success. – Forrester (May 2012) “The Multichannel Maturity Mandate.”
Tip: Want to add some extra staying power to the print portion of your multichannel marketing? Use dimensional for your direct mailer.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. A study done by a company named Eyevie discovered that using videos on landing pages increased response rates by 80%, but why just use them on a screen? At Structural Graphics, we can seamlessly incorporate a video into print for a multidimensional, multi-sensory experience. See it here.
There are a lot of comebacks being made recently. Fanny packs, Doc Martens, and my personal favorite – jelly shoes.
But that’s not all. Get ready marketers, because even in this digital age, print is making a comeback – and with a vengeance. Anything can be added to print: lights, sound, video, the list goes on. Print isn’t just paper anymore. Also, who doesn’t love getting real, tangible, paper mail? Direct mail marketing yields, on average, a 13-1 return on investment ratio (DMR, 2015).
There you have it, 4 marketing trends on the rise — and you know what they say about 2, 3 and 4: two’s company, three’s a crowd and four is a party. Get the party started at www.structuralgraphics.com.