Tag Archives: dimensional marketing

7 Steps Chrysler Took to Promote Their Business at the NADA Convention

Today’s automotive industry moves fast and furious, so it’s important to showcase your vehicles in new and creative ways. But how do you show change and innovation on paper? You don’t. You show it WITH paper.

Like Chrysler did here.

The automotive company was looking to encourage people to visit their service center display at the National Automobile Dealers Association’s Las Vegas convention in 2003. To do this, they cleverly employed several marketing techniques that can apply to any brand or industry.

  1. Stay true to your roots. Chrysler, which has a strong brand identity, chose to showcase a miniature version of a Chrysler dealership right down to the cars, service desk and employees.
  2. Never underestimate the ‘WOW Factor’. Pop-up mailers are a really unique way to capture the attention of your audience. This particular one ships flat but, because of its interactivity, detail and uniqueness, it also surprises and delights.
  3. Less can be more – when it’s done right. Sometimes it’s just better to get to the point. To really maximize the space on this mailer, Chrysler chose to include short bursts of essential information instead of paragraphs of marketing speak. Rather than trying to convince attendees to visit its display, the team chose to let the excitement of the mailer speak for itself.
  4. Include a call to action. In this mailer, Chrysler is up front about what it wants – for people to visit the company’s service center display at the conference.
  5. Offer an incentive. We all know that people generally love to win free stuff. So, instead of just asking conference attendees to visit Chrysler’s display, they wanted to make the visit worthwhile. To make their call to action even more powerful, the company also advertised that they would be offering a chance to win a free year of ServiceVision.
  6. Don’t forget the basic information. Between the bells and the whistles, it’s easy for marketers to get caught up in the excitement of a piece and forget the most basic of information. Always include the date, time and location (if applicable) of any event you or your business are/ is attending.
  7. Catchy openings are key. Embracing the convention’s location, Chrysler took inspiration from Las Vegas’ neon lights and showgirls. The mailer’s cover is colorful and hints at the purpose for sending it out. It also beckons the recipient to open it up to see what’s inside.

Introducing SG Unfolded

Each year, businesses throughout North America choose Structural Graphics to produce thousands of dimensional projects customized to fit their individual needs. But what about the multitude of other designs our paper engineers have created but have never been produced?

Now, you can find them here.

SG Unfolded, which launched this week, is intended to showcase one-of-a-kind inventions born of innovative thinking and precision engineering. We have such a large library of designs, that we wanted to shine a spotlight on some of the amazing work our paper engineers think up behind the scenes, which may have never made it into a client’s hands.

Our hope is not only to show off these designs, but also to help you get to know our paper engineers and their approach to crafting novel pieces for marketing professionals, Fortune 500 companies, universities and the like. Perhaps these pieces will even inspire you!

Currently, we have 16 designs on SG Unfolded (and our related Instagram account, with more queued up and ready to be posted for you to enjoy every week. Multiple images are posted for each design, including a short video to showcase how the mechanism works.

We hope you enjoy!

Pop-Up Houses & Dimensional Buildings

At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper.  One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!

Santa Snack Station

 

2_4505-537
Boston Group, Captivate Network, Fully Dimensional Skyscraper
2_4506-1039C
Choice Hotel, Fully Dimensional
Woosley Hall
Woolsey Hall
ProSource Popup Page
ProSource Popup Page
Fisher Communications, Pop Up Building
Fisher Communications, Pop Up Building

 

Pop Up Campus Layout
Pop Up Campus Layout

 

Pharmacia, Arthrotec. Fully Dimensional Restaurant.
Pharmacia, Arthrotec. Fully Dimensional Restaurant.

 

Intervisual, Target.
Intervisual, Target.

 

A&E, The History Channel.
A&E, The History Channel. Fully Dimensional.
Food Lion, Pop Up store. Fully dimensional with reference guide.
Food Lion, Pop Up store. Fully dimensional with reference guide.

And with the holiday’s quickly approaching, consider the pop-up house format from Red Paper Plane.

Red Paper Plane Pop-up House Format
Red Paper Plane Pop-up House Format

4 Marketing Trends on the Rise

Do you ever stop and wonder how our decisions are influenced?

Boy holding But why sign

 

I do, I’m a marketer after all.  These days it seems like we’re being bombarded with trends trying to get us to buy or do something.  We can’t browse our Facebook feed without being distracted by bizarre videos of the Brazilian “burning hair” treatment, the horrifying aftermath of the “Kylie Jenner Lip Challenge,” or the most recent one sweeping Instagram, “Sunburn Art.”  While we do not personally recommend any of these, we’re all about standing out.

How you market your product or idea directly impacts whether or not people will choose it.  So, to help you out, we’ve done a little research, combed thru all the weird stuff on the Internet, and came up with 4 marketing trends that are on the rise.

 


1. More Personalization

We all know the saying that goes, sometimes through gritted teeth, “the customer is always right.” It’s certainly safe to say the customer is in charge.  When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.” Nearly three-fourths (74%) of online consumers get frustrated with Web sites when content appears that has nothing to do with their interests (CMO, 2015). With all the different benefits technology can provide, personalization is more popular than ever. Targeting your products and ads directly to your customer’s specific needs is a strong marketing trend and it’s on the rise.

2. Multichannel Communications

Business icons flat vector illustration Communication
Business icons flat vector illustration Communication

Print, direct mail, URLs, social sharing, email, mobile app push, SMS… really, the possibilities are endless.  The world is your oyster when it comes to all of the ways you can communicate, and the statistics speak to its effectiveness.

  • 60% of multichannel marketers reported increases of more than 10% in revenue that are attributed to marketing programs. – Forrester (May 2012) “The Multichannel Maturity Mandate.”
  • 86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success. – Forrester (May 2012) “The Multichannel Maturity Mandate.”

Tip: Want to add some extra staying power to the print portion of your multichannel marketing? Use dimensional for your direct mailer.

3. Video

Unify Video Sales Aid, Structural Graphics

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. A study done by a company named Eyevie discovered that using videos on landing pages increased response rates by 80%, but why just use them on a screen? At Structural Graphics, we can seamlessly incorporate a video into print for a multidimensional, multi-sensory experience. See it here.

4. Print

There are a lot of comebacks being made recently. Fanny packs, Doc Martens, and my personal favorite – jelly shoes.

But that’s not all. Get ready marketers, because even in this digital age, print is making a comeback – and with a vengeance. Anything can be added to print: lights, sound, video, the list goes on. Print isn’t just paper anymore.  Also, who doesn’t love getting real, tangible, paper mail?  Direct mail marketing yields, on average, a 13-1 return on investment ratio (DMR, 2015).

Rolling Stone Chuck TV Show Insert & Kiosk, Structural Graphics

There you have it, 4 marketing trends on the rise — and you know what they say about 2, 3 and 4: two’s company, three’s a crowd and four is a party. Get the party started at www.structuralgraphics.com.

Oticon Glow Head

Appealing to Our Senses: Tech-Enhanced Print

What if you could support your brand outreach and engagement with creative and interactive dimensional print that takes people by surprise? Oh wait. You can. Continue reading

Increasing brand recognition with dimensional mail

Over the years, Structural Graphics has helped companies create promotional products that reflect the essence of their brand in some pretty incredible ways. Continue reading

Marketing ideas for your next campaign: Scrolling images

You know that saying, “a picture’s worth a thousand words?”

Structural Graphics is blowing that old idiom out of the water with a new marketing mechanism created specifically for brand storytelling. Now, SG can help marketers in any industry create compelling visual landscapes with its new See Scroll dimensional design. Continue reading