How Marketers and AR Can Work Hand-in-Hand

Augmented reality is quickly blossoming into a marketing trend that not only allows users to access information virtually, but without taking their attention off of the real world. Pokemon Go, Snapchat’s lenses, even Google Glass, have shifted the attention toward this new technology and the power behind it. Now, with Apple’s release of three new phones – the iPhone 8, 8 Plus and X, plus the launch of ARKit for iOS and Google’s ARCore for Android, AR is poised to move into the hands of the public.

“As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays. Once contextual marketing seamlessly transitions to commerce, it will be trusted brands—and the savvy marketers who manage them—that help consumers augment their world with tailored experiences to enhance their daily lives.” – AdAge

As the conversation turns toward the benefits of AR, how can we, as marketers, adopt and harness the power of this emerging technology?

Feature Interactive Ads.

Stryker Diagnostics, the makers of hip and knee medical devices, chose this V-Pop design as a tradeshow invitation. When you open the invitation, a postcard pops up in the center. The call to action on the postcard was to bring the postcard to the Stryker booth to experience a 3D demonstration of the hip and knee devices. When users held the postcard marker in front of the web cams set up at the Stryker kiosks they were able to view a live 360 degree 3D demonstration of these devices. Take a look at the movie to see it in action!

Make Your Products Scannable.

Open up our shadow box and meet our robot technology mascot, Joey. Joey has all of your SG technology capabilities questions answered with a simple scan of his mid-section.

Simply download Taggar for Augmented Reality or activate your QR code reader, scan his mid-section, and be launched into a technology experience!

For more ideas on how to use AR in your business’ marketing efforts, read this blog post by Incisive Edge.

Click here to learn more about our technology capabilities at Structural Graphics.

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