“The details are not the details. They make the design.” – Charles Eames, American graphic designer
Structural Graphics takes a special interest in what retail consumers want to see on product packaging, so when we came across Deborah Ginsburg’s article, “Top Packaging Design Trends for 2015” we perked up, eager to see what insights the founder and CEO of Strategia Design had to offer. Turns out, we couldn’t agree more.
Here’s what’s trending…
Make a bold move and drop corporate aesthetics in favor of custom design themes that include details like hand drawn fonts, unique color applications and informational call-outs that highlight interesting features about a product.
The idea being consumers want to buy from brands that reflect their own lifestyle. When companies promote the ideals of their consumer, they make it easier to attract attention and build loyalty to their brand.
Because, let’s face it, the visual noise and pressure of decision making in most shopping areas makes clean, minimally-designed packaging stand-out even more. Optimizing white and negative space in creative ways as well as avoiding too many graphics and font styles helps appeal to consumers in busy buying landscapes.
Make your consumer’s life easier with creative, functional ideas, like putting your produce in a bag that doubles as a strainer or boxes that have serving ware built in.