SG in the press: Victoria Secret Whistle Box

Our promotional packaging for Victoria’s Secret’s “Sexy Little Things Eau de Parfum” was featured on Extra TV, an entertainment television news program covering events and celebrities. The fragrance, which was launched in 2006, is floral and fruity with notes of apple, honeysuckle, jasmine and musk.

Victoria Secret Perfume box by Structural Graphics

In the clip, Extra host Cameron Athison and special guest/Victoria’s Secret model Alessandra Ambrosia talk about the brand’s Sexy Little Things product line, which has been described as “seductress meets coquette.”

To make the packaging and product more distinctive, we added a sound module that triggers a whistle upon opening. The graphics on the outside of the box feature holographic portraits of Alessandra that change when looked at from different angles. The box was also customized to reflect VS’s overall branding and design.

We love to highlight this piece! It’s a great example of how dimensional print can work together with technology to create unforgettable experiences with consumers. The packaging for this piece became an extension of the VS’s personality and was effective at pushing the identity for the label, which is all about being sexy and having fun.

See it in action.

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