Tag Archives: brand

PROJECT SPOTLIGHT: History Channel Sox Box

How many of you watch the History Channel?

We created this History Socks Box for A&E so they could showcase, in their words, “some of their best footage ever” with their ad sales clients. Each quarter, A&E chooses two of their hottest shows to highlight. In this case, it’s Join or Die with Craig Ferguson and Vikings.

This box is the first of its kind for the network and was designed to hold three pairs of socks – two inspired by that quarter’s featured shows and a third made up of spares. The box also includes an insert with show descriptions and scheduled airings.  

Interested in learning more about what went into creating this box? Head on over to our website or email us.

PROJECT SPOTLIGHT: CareStream Ultrasound Machine

I think we can all agree: there’s this general perception out there that the doctor’s office can be a pretty scary place, right? Well, not always.
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Packaging Unboxed: How to Make Your Product Stand Out (In A Good Way)

Hani Douaji / Via behance.net
The old adage goes something like this: Don’t judge a book by its cover.
Except when it comes to packaging, that is.
Though packaging been around for generations, in today’s digital-savvy, uber competitive retail environment, first impressions are almost as important as the product itself, with innovative, fun, or even weird packaging helping a product to stand out from its competitors. At times, the way an item looks can actually make or break a sale.
Let me tell you a personal story…
Lots of you have probably heard about or even seen those small, egg-shaped EOS lip balms (yup, those ones). Well, I was recently talking with a girlfriend of mine who pulled one out of her purse and started using it despite the fact that she liked some other brands of lip balms better. So, why did she buy this one? Because it looked cute.
Maybe you’ve experienced this, too? Bueller…? Bueller…?
Isabella de Felice / Via lushlee.com
Isabella de Felice / Via lushlee.com

Whether it’s an edgy typeface that gets your customers, some cool pops of color or the versatility of an eco-friendly container, we’ve probably all had a moment like my friend here where we’ve purchased something simply because of the way it looks and, more importantly, for our perceptions of how a product will make us feel. (Here’s an example of how the psychology of packaging applies in the alcohol industry).

That’s the whole point.
Packaging, when done correctly, is ultimately what sells your product in the end. It draws attention, sends a powerful message and elicits a specific response from your customers.
Here’s an example of a packaging design we created for Nokia:
Nokia Mural Launch Kit

Packaging Infographic Marketers
So, what’s a marketer to do to stand out from the crowd?
Well, if you’re a devout believer in creating a branded experience for your customers, making your product relevant and increasing your sales, follow these five Packaging Commandments and you just might create product packaging that will outlive us all.
  1. Thou shalt embrace all manners of colors, patterns, textures and sizes.
  2. Thou shalt never forget to think about the customer’s experience.
  3. Thou shalt utilize all available space to the best of thou’s ability.
  4. Thou shalt be playful, be bold, be simplistic – Thou shalt stay true to him/ herself.
  5. Thou shalt always tell a good, compelling and powerful story.
Feeling insanely creative? Give us a call at 860-767-2661 or shoot us an email. Together we can make your packaging really pop.

SG in the press: Victoria Secret Whistle Box

Our promotional packaging for Victoria’s Secret’s “Sexy Little Things Eau de Parfum” was featured on Extra TV, an entertainment television news program covering events and celebrities. The fragrance, which was launched in 2006, is floral and fruity with notes of apple, honeysuckle, jasmine and musk.

Victoria Secret Perfume box by Structural Graphics Continue reading