Tag Archives: drive results

How to Link Dimensional Print to Online Views

Have you ever wondered how many people are actually seeing your marketing pieces? Do you have a call to action, but can’t track it back to your direct mail campaign?

We have just the piece for you.

It’s called a Web Key and its ability to link dimensional print to your digital presence is revolutionary for brands, marketers and agencies who are looking to not only to convert, but to provide more concrete metrics for their teams.

Here’s how the Web Key works:

First, you’ll need to decide on the landing page you’d like to drive recipients to. This could be the homepage of your website, digital document, webinar or a custom URL you’ve developed for your campaign. The only requirement is that it’s live.

The next decision is what format you’d like the Web Key embedded in. At Structural Graphics, we’ve been working with Web Keys for years and have seen clients use them in brochures, magazine inserts, event promotion, well boxes and so much more.

From there, we will link the die cut Web Key device with your unique landing page and send it to you for distribution. Plus, we’ll provide you with campaign analytics to help you learn who is visiting, for how long, and what they are interested in. Not to mention, when combined with a high-impact printed format, Web Keys are even more effective!