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3 ways brands are using LED tech in print

Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs,¬†fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading