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3 Ways Intelligent Marketers Use VR

Have you been thinking about incorporating virtual reality into your next campaign? Gartner predicts that virtual reality marketing is positioned at a vital transition point. The New York Times recently distributed more than one million Cardboard Viewers to Sunday print subscribers and Google Cardboard has been downloaded roughly 10 million times.

If it’s your first time experimenting with how VR can transform your business, here are a few tips to help ensure your message (and your brand) resonates.

Think mobile.

Rather than creating long-form narratives or experiences that require users to sit with a cumbersome headset on their heads, consider shorter, more digestible content for today’s consumer. VR headsets are getting lighter, sleeker and have replaced built-in screens with smartphones.

Creating short-form branded experiences that can easily be shared can get people interested in what you have to offer.

Recognize that storytelling still matters.

Like with all of your marketing efforts, VR should be chosen because it’s the best medium to tell your brand’s particular story. With technology, people like to get wrapped up in whatever is new and trendy, and often forget that the content is still the driving force behind its success.

Avoid falling into the trap of believing you can produce anything for VR and have it meet your marketing objectives. Rather, create branded content specifically formatted to fit the platform and consider how both will help you to move the needle.

Don’t forget the other senses.

The truly compelling part of using VR is that it can create a world that isn’t really there. It’s virtual. And while visual content is often the focus for most companies’ marketing teams, it shouldn’t be the only one.

The best marketers determine how to engage multiple senses, whether it’s Marriott incorporating the sound of waves to their virtual beachside getaway or Game of Thrones blasting cool air, creating the feeling users were being hoisted up 700 feet to the top of the Wall at Castle Black.

The introduction of inexpensive virtual reality headsets has made it possible for brands to deliver the ultimate experience to consumers. Structural Graphics offers virtual reality headsets that ship flat, assemble in seconds, and are fully customizable! Our SleekPeeks VR Viewers provide a complete immersive experience, sturdy design and high quality lenses. Click here to try one for yourself!

The Continued Rise of VR in 2017 – And What it Means for You

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If you haven’t heard about VR by now, there’s a good chance you’re living under a rock.

The new technology seemed to really gain traction in 2016 with videos of Lil Wayne and LeBron James wearing Samsung’s Gear VR headsets and this emotional video released by Excedrin, which shows how it feels to experience a migraine — in real time.

But as VR and AR technology continue to gain traction in the new year, what are the implications of these products on marketers, businesses and the public?

screen-shot-2016-12-09-at-11-58-02-amHow are Virtual Reality Headsets Different Today?

Many of you might consider VR headsets to be the latest breakthrough in modern technology. Not exactly. Rather, it’s more like an upgraded gaming system with its 360-degree views and human-like avatars.

And while the original headsets were extremely clunky and not exactly wireless, they also carried a hefty price tag. This had two implications: 1. Developers had no desire to create headsets outside of gaming and 2. They didn’t make sense for businesses or consumers.

Now, nearly two decades later, these bulky, expensive products have evolved. Companies like Samsung and Google now offer their own versions of VR headsets and, here at Structural Graphics, we’ve created cost-effective versions called SleekPeeks that you’re able to customize to fit your business’ logo, color scheme and unique messaging. Plus they ship flat.

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So, How Exactly are Businesses Using VR to Market Their Products?

For everything from virtual product demonstrations and 360 video tours to training and prototyping. Here are a few examples:

  • Psychiatrists at the University of Louisville use VR to treat patients with social anxieties or phobias during cognitive behavior therapy. Because the patients are in a controlled environment, doctors are able to simulate the patient’s fear of, say, flying, and direct them on how to cope with that fear.
  • Ford currently uses VR in its Immersion Lab to get a better sense of how their customers experience their cars. Using headsets, they view high-def renderings of the interiors and exteriors of the cars before a prototype has been made available. To make this even more realistic, the company has developed prop-like tools like a flashlight that help their employees’ experience feel natural.
  • In an effort to increase bookings, Marriott Hotels created a “teleporter” which encouraged users to step inside a booth, put on a VR headset and visit a dream location. Not only could the wearer see a beach in Hawaii or the London Eye, but they could also feel the wind in their hair and the sun on their faces.
  • The US Postal Service used our SleekPeeks for their “Emerging & Advanced Technology” discount incentive program at the Association of National Advertisers (ANA) “Masters of Marketing” Conference. This piece delivered a powerful, yet lightweight virtual reality experience to conference attendees.

Interested in discovering how virtual reality can work for your business? Click here to request your FREE SleekPeeks sample.