Tag Archives: Red Paper Plane

Enhance Your Marketing with Video in Print

From Facebook and online ads, to YouTube and digital video, businesses have long had to compete with with the waning attention spans of their audience in the marketing arena. However, a newer technology offered by Structural Graphics and its online division, Red Paper Plane, might’ve just found that sweet spot.

Video in Print combines the detail of print with the emotional reach of video creating a one-of-a-kind multi-sensory experience for prospects looking to forge a connection with your brand, service or product.

But, just because your print piece has a video, it doesn’t mean that will guarantee its success. Design, message, packaging and production values contribute to the overall experience your customer or prospect has about your business. Here at Structural Graphics, we craft our Video in Print brochures by way of a high-tech, high-touch production process, allowing you to press proof your piece before shipping from one of our North American facilities.

Considering adding a Video in Print brochure to your marketing campaign? Below we’ve compiled a few suggestions to get you started.

Not all Video in Print players are created equal. Speakers, video screen, battery packs and wiring can vary greatly in quality. Ensure your supplier uses top quality components and has a thorough quality control in place. We proudly have a 10-year relationship with our Video in Print player supplier.

 

The power is in the playback. Make sure you choose the right file formats and the right settings for your video playback. We typically recommend a MP4, MOV, AVI or WMV video file format and a sound level of 75 to 80 dB. Also, double check that your supplier includes a USB cable for recharging the video brochure.

 

Short and sweet can’t be beat. Again, keep your audience’s attention span in mind. Video is a great way to deliver a 30 to 60 second message, but anything longer than that and you might want to consider breaking it into individual video “chapters”. Don’t forget the call to action so you can track responses.

 

Source global, but inspect and ship local. Because Video in Print players are sourced almost exclusively from the far East, they’re often powered down to 30 percent of rated capacity to meet International Air Traffic Association regulations. This can negatively impact playback quality. At Structural Graphics, we fully re-charge our batteries, then ship them to our customers. Our battery configuration is approved by the US Post Office and is CE ROHS certified, which means that our product has met the standards for consumer safety, health and environmental requirements in the U.S. and Europe.

Experience, there’s no substitute for it. For more than 40 years, Structural Graphics has designed, produced and engineered unique, interactive print communications for some of the top companies in the world. Simply put, we know print.

 

Take a look at our Video in Print portfolio and contact us for more information. We’ll show you how to be distinctively different with Video in Print advertising.

A Double Life: Meet the Flapper

What do Hyundai, Asbury University and Gillette all have in common? They all understand the high impact the Flapper can have on an audience.

The Flapper, one of Structural Graphics’ exclusive patented designs, is kind of like a book you just can’t put down. Kids love it. Adults do, too. What makes it so unique is the way it folds continually into itself, revealing four separate layers of messaging ranging from text, photographs and even QR codes.

Even better? They’re incredibly versatile. Not only can they be distributed as a flat self-mailer, but they range in sizes, too. We’ve produced Flappers that were very small (3” x 3”) as well as ones that are about the size of a standard piece of paper (8” x 11”). Clients have used them as magazine inserts, designed them to look like tablets, and have even included scratch-offs and coupons inside. The possibilities are endless!

But how exactly do you use a Flapper?

Here are a few tips to get you started:

If you’re using our French Door style (i.e. the one with a vertical front opening)…

1. Starting on the front side of the Flapper, fold open until the left and right flaps are folded back to display the second message panel.
2. Continue following the natural folds of the paper until you get back to your original panel.

If you’re using our Dutch Door style (i.e. the one with a horizontal front opening)…

1. Starting on the front side of the Flapper, fold open until the top and bottom flaps are folded back to display the second message panel.
2. Continue following the natural folds of the paper until you get back to your original panel.

Click here to visit our Instagram feed and see the Flapper in action.


Ready to design yours? Take a look at our Flapper How To Guide then let us send you one to play with and inspire you!

Meet Red Paper Plane: Our Online Ordering Solution

With close to 40,000 print marketing designs suitable for almost every industry, it was only a matter of time before we unveiled those resources to a wider audience. Continue reading