How does a company stand out at a trade show with a sea of many other vendors to compete with?
Dish Network used the pop-up cube as a unique handout at the CES Show in Las Vegas. They kicked it up a notch by delivering the cube inside a half-sleeve, giving the recipient a sneak peek of what was on the inside. As the cube slides out, it immediately pops into shape delivering information about Dish Network’s award-winning DVR, The Hopper®. Click here to see it in action!
Are you ready to generate some buzz and awareness for your company?
At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper. One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!
Most likely, you’ve heard our spiel (and if you haven’t, you’re in luck): “Structural Graphics is the pioneer of the dimensional print marketing industry.”
“Okay,” you might be thinking, “that’s great. But who decided to take a pop-up and turn it into an ad?” Which is a reasonable question — it’s a pretty genius idea. Although it has been said that digital is taking over the marketing space, it’s undeniable that our work really POPS, gets attention and drives to digital.
Believe it or not, Structural Graphics did not start with an advertisement. It all started with a fascination of pop-up books and paper that led us to engineer a new medium for the world of advertising.
When asked about how the company got started, Ethan Goller, president of Structural Graphics, had this to say:
“Structural Graphics was the first company ever to introduce interactive print collateral for advertising and marketing on a commercial scale, and so can claim having “invented” the medium for use in that space.” he says.
“I’m often asked, ‘how did it all get started?’ Company founder, Chris Crowell, had a background in the graphic arts and advertising. He also had a passion for movable (“pop-up”) books, and the notion struck him:
‘If you could take the interactivity, engagement and whimsy of a pop-up book and apply it to advertising, it would perform better than traditional (“flat”) print collateral.’
That was in 1976! And as we prepare to celebrate our 40th anniversary next year, stronger than ever in a business that has transformed dramatically to be relevant in a digital environment, we are proud to boast about our place in advertising history.”
Ethan sums it up perfectly. Times change. So does Structural Graphics. That’s why we were thrilled when Google came to us to produce a popup book for their new app, Google Photos. We can incorporate technology in print — videos, sound, web keys, NFC, you name it, or take it all the way back to our roots with our love for pop-up books.
Last week, Bruce Foster, a renowned paper engineer, graphic designer and illustrator spent a day with the Structural Graphics team at their Essex, CT headquarters, enthralling them with a sampling of his incredible body of published pop-up designs. Continue reading →