Tag Archives: pop-up

Structural Graphics Awarded 2 Gold Ink Awards

We are proud to announce that Printing Impressions has awarded Structural Graphics not one, but two, 2017 Gold Ink Awards! With submissions in the “Direct Mail” and “Dimensional Printing” categories, Structural Graphics took home “Silver” for each.

Here are the designs that took home the prize:

Our Diagonal Box Mailer that we designed for Porsche, and their agency Cramer Krasselt, was awarded Silver in the “Direct Mail” category of the Gold Ink Awards.

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, also took home Silver, but this time in the “Dimensional Printing” category of the Gold Ink Awards.

We’d like to thank Printing Impressions for both of these honors and recognitions. To learn more about the awards, visit Printing Impression’s website here.

For more dimensional print marketing inspiration, visit us online at StructuralGraphics.com.

PROJECT SPOTLIGHT: Dish Network Uses Pop-Up Cube As Unique Handout

How does a company stand out at a trade show with a sea of many other vendors to compete with?

Dish Network used the pop-up cube as a unique handout at the CES Show in Las Vegas. They kicked it up a notch by delivering the cube inside a half-sleeve, giving the recipient a sneak peek of what was on the inside. As the cube slides out, it immediately pops into shape delivering information about Dish Network’s award-winning DVR, The Hopper®.  Click here to see it in action!

Are you ready to generate some buzz and awareness for your company?

    

Pop-Up Houses & Dimensional Buildings

At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper.  One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!

Santa Snack Station

 

2_4505-537
Boston Group, Captivate Network, Fully Dimensional Skyscraper
2_4506-1039C
Choice Hotel, Fully Dimensional
Woosley Hall
Woolsey Hall
ProSource Popup Page
ProSource Popup Page
Fisher Communications, Pop Up Building
Fisher Communications, Pop Up Building

 

Pop Up Campus Layout
Pop Up Campus Layout

 

Pharmacia, Arthrotec. Fully Dimensional Restaurant.
Pharmacia, Arthrotec. Fully Dimensional Restaurant.

 

Intervisual, Target.
Intervisual, Target.

 

A&E, The History Channel.
A&E, The History Channel. Fully Dimensional.
Food Lion, Pop Up store. Fully dimensional with reference guide.
Food Lion, Pop Up store. Fully dimensional with reference guide.

And with the holiday’s quickly approaching, consider the pop-up house format from Red Paper Plane.

Red Paper Plane Pop-up House Format
Red Paper Plane Pop-up House Format

It All Began with A Pop-up Book

Most likely, you’ve heard our spiel (and if you haven’t, you’re in luck): “Structural Graphics is the pioneer of the dimensional print marketing industry.”

“Okay,” you might be thinking, “that’s great. But who decided to take a pop-up and turn it into an ad?” Which is a reasonable question — it’s a pretty genius idea.  Although it has been said that digital is taking over the marketing space, it’s undeniable that our work really POPS, gets attention and drives to digital.

Believe it or not, Structural Graphics did not start with an advertisement.  It all started with a fascination of pop-up books and paper that led us to engineer a new medium for the world of advertising.

Paper house in pop-up book
Paper house in pop-up book

When asked about how the company got started, Ethan Goller, president of Structural Graphics, had this to say:

“Structural Graphics was the first company ever to introduce interactive print collateral for advertising and marketing on a commercial scale, and so can claim having “invented” the medium for use in that space.” he says.

“I’m often asked, ‘how did it all get started?’ Company founder, Chris Crowell, had a background in the graphic arts and advertising. He also had a passion for movable (“pop-up”) books, and the notion struck him:

‘If you could take the interactivity, engagement and whimsy of a pop-up book and apply it to advertising, it would perform better than traditional (“flat”) print collateral.’

 

That was in 1976! And as we prepare to celebrate our 40th anniversary next year, stronger than ever in a business that has transformed dramatically to be relevant in a digital environment, we are proud to boast about our place in advertising history.”

Ethan sums it up perfectly. Times change. So does Structural Graphics.  That’s why we were thrilled when Google came to us to produce a popup book for their new app, Google Photos. We can incorporate technology in print — videos, sound, web keys, NFC, you name it, or take it all the way back to our roots with our love for pop-up books.

Google Popup Book (18)

 

The Flat-Cube: Popping up near you

More than 30 years ago, a fascination with pop-up books and paper led Structural Graphics to engineer a new advertising medium focused on dimensional print.

Now, we help the world’s leading brands differentiate themselves from the competition by thinking differently about paper and what it can do. Continue reading

Talking Design with 3D Paper Engineer Bruce Foster

Paper Engineer Bruce Foster
Paper Engineer Bruce Foster

Last week, Bruce Foster, a renowned paper engineer, graphic designer and illustrator spent a day with the Structural Graphics team at their Essex, CT headquarters, enthralling them with a sampling of his incredible body of published pop-up designs. Continue reading