Tag Archives: video

Enhance Your Marketing with Video in Print

From Facebook and online ads, to YouTube and digital video, businesses have long had to compete with with the waning attention spans of their audience in the marketing arena. However, a newer technology offered by Structural Graphics and its online division, Red Paper Plane, might’ve just found that sweet spot.

Video in Print combines the detail of print with the emotional reach of video creating a one-of-a-kind multi-sensory experience for prospects looking to forge a connection with your brand, service or product.

But, just because your print piece has a video, it doesn’t mean that will guarantee its success. Design, message, packaging and production values contribute to the overall experience your customer or prospect has about your business. Here at Structural Graphics, we craft our Video in Print brochures by way of a high-tech, high-touch production process, allowing you to press proof your piece before shipping from one of our North American facilities.

Considering adding a Video in Print brochure to your marketing campaign? Below we’ve compiled a few suggestions to get you started.

Not all Video in Print players are created equal. Speakers, video screen, battery packs and wiring can vary greatly in quality. Ensure your supplier uses top quality components and has a thorough quality control in place. We proudly have a 10-year relationship with our Video in Print player supplier.

 

The power is in the playback. Make sure you choose the right file formats and the right settings for your video playback. We typically recommend a MP4, MOV, AVI or WMV video file format and a sound level of 75 to 80 dB. Also, double check that your supplier includes a USB cable for recharging the video brochure.

 

Short and sweet can’t be beat. Again, keep your audience’s attention span in mind. Video is a great way to deliver a 30 to 60 second message, but anything longer than that and you might want to consider breaking it into individual video “chapters”. Don’t forget the call to action so you can track responses.

 

Source global, but inspect and ship local. Because Video in Print players are sourced almost exclusively from the far East, they’re often powered down to 30 percent of rated capacity to meet International Air Traffic Association regulations. This can negatively impact playback quality. At Structural Graphics, we fully re-charge our batteries, then ship them to our customers. Our battery configuration is approved by the US Post Office and is CE ROHS certified, which means that our product has met the standards for consumer safety, health and environmental requirements in the U.S. and Europe.

Experience, there’s no substitute for it. For more than 40 years, Structural Graphics has designed, produced and engineered unique, interactive print communications for some of the top companies in the world. Simply put, we know print.

 

Take a look at our Video in Print portfolio and contact us for more information. We’ll show you how to be distinctively different with Video in Print advertising.

Structural Graphics Video Mail Piece Grand Champion of 2017 US Postal Service Irresistible Mail Award

Some mail pieces are effective, some are engaging, some are beautiful. But very few can be called Irresistible Mail™” – the US Postal Service.

At the National Postal Forum in Baltimore, MD on May 23, 2017, The Lincoln Motor Company’s high-end video mailer, “See it First,” was selected as the Grand Champion Award winner of the “Irresistible Mail” trophy.  The Irresistible Mail Award is a USPS program that highlights mail pieces that increase engagement through innovative design, print or digital technologies.

Sharing creative credits on the winning mailer are Structural Graphics who printed and hand-assembled the piece, Lincoln Motor Company, Ford’s ad agency GTB (formerly Team Detroit), Hudson Rouge.

Used to give customers a sneak peek before the vehicle hit showrooms, this mailer presents a video screen embedded on the inside of a display folder.  Activating upon opening, the video delivers a story about Continental’s heritage and features, along with a tri-fold brochure describing the ownership experience, all delivered in a custom box. This piece was one of four finalists recognized at this year’s Forum, having been the winner of the 2nd quarter Irresistible Mail Award.

Additionally, you can find Structural Graphics on the 2017 USPS Irresistible site. Several of our pieces, created in partnership with MRM/ McCann and Sandy Alexander, are featured, including SleekPeeks VR Viewers, and OE, a slider design our paper engineers developed that features Near Field Communication and a “Twister” exploding page.

Be sure to check out Structural Graphics VPA Gallery.

5 Ways to Incorporate Video into Your B2B Marketing

Video is one of the most talked-about subjects in the marketing industry right now, and with good reason. Did you know that videos increase people’s understanding of a product or service by 74%?

Everyone from social media strategists and content creators to businesses and brands are all jumping aboard this trend. Why? They all understand how and why video has become such a popular mechanism to win new business and increase audience loyalty.

But despite its growing relevance, one of the questions we get most is: How do I get started with video marketing? Here, we’ve included a few tips to help make your marketing videos even more effective.

  1. Choose the right files. To ensure the quality of your video and sound are exactly where you want it, we recommend using the following: a) video file format: MP4, WMV, AVI, MOV, (Codec: MPEG-4, Divx, Xvid 720P) b) Audio output: Mono speaker c) Sound level: 75-80 dB
  2. Keep it short. Video is a great vehicle for delivering your message, if it’s done effectively. Keep your videos short (30-60 seconds) and entertaining while still delivering on substance.
  3. Don’t forget the CTA. Perhaps it’s as simple as encouraging viewers to visit your website or call a direct line. Whatever the call to action is, don’t forget it. This will help you track responses and, perhaps more importantly, determine the success of your marketing efforts.
  4. Make your messaging digestible. In addition to keeping your content brief, remember to share your messaging in short, potent bursts. Perhaps this means separating your video into “chapters” or creating a YouTube series to really hit home your product or brand. Allowing viewers to enjoy your content in bite-size pieces ensures your audience will absorb more of the information you’re delivering.
  5. Consider Video-in-Print formats. Here at Structural Graphics, we have produced hundreds of thousands of video units for some of the top Automotive, Pharmaceutical, Financial Services, Manufacturing and Entertainment brands in the world. Check out our VPA Gallery here.

Thinking Outside the Inbox: Direct Mail for the Holidays

postbox
I always get excited when I receive mail.

One glimpse of the mail carrier, donning his USPS garb, and I wait anxiously to see whether there’s anything addressed to me. But on those days when I’ve got more than bills or credit card offers stuffed in my mailbox, that childlike excitement I felt earlier all too quickly disintegrates into something else: disappointment.

There are the flat mailers that have my name incorrectly printed on them. There are the catalogs with promo codes so buried I get exhausted from flipping through before even finding them. And there are the dreaded cards and the postcards that I barely even look at before throwing away.

Sound familiar?

These pieces all have one thing in common (besides meeting my recycling bin): they’re boring. And as businesses increase their efforts to vie for your attention this holiday season, as marketers you want to be anything but. So, if you’re not currently creating (or, at the very least, brainstorming) some ways to set your direct mail apart, you’re already missing out on the opportunity to make a memorable impression.

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But don’t worry, it’s not too late to get your company or your products noticed in time for the holidays. Here, we’ve curated some of our most helpful tips on how to bring back that “wow factor” during the most magical time of the year.

      1. Go dimensional. Perhaps the easiest way to make a real impact with little-to-no-effort? Incorporate dimension. By incorporating pieces like our 3″ pop-up cube into your marketing, it’s easy to put forth your messaging in a way that takes advantage of 3D (but still ships flat).
      2. Embrace technology. For better or for worse, we live in a digital world and it’s just going to get that much more – er – digitaler. Instead of rejecting this characteristic of modern life, we say embrace it! Want your print advertising to play your jingle? Want to incorporate virtual reality or LED lights into your messaging? Make your customers feel like a kid around the holidays by sending them something shiny AND bright in the mail.
      3. Video is your friend. Did you know that videos increase people’s understanding of a product or service by 74%? In case you’ve been living under a rock, video is super trendy right now. Combine video with one of our high-impact print solutions and you’ve got a powerful marketing tool.
      4. Surprise them. If a consumer is able to predict how a promotional piece is going to look or feel before they even get their hands on it, you can almost bet that it will get lost and maybe even thrown away. Make your brand as exciting as you are – that unexpected element will not only set you apart from your competitors, but it’ll leave a lasting impression in your recipients’ minds.
      5. Think Interactive. Print plays to the human senses in ways that digital tech is hard-pressed to match. By delivering a direct mail piece that recipients can engage with, you’re not only getting their attention, but you’re strengthening your brand’s longevity, too.

Feeling inspired? Have an idea for how your business can target the next generation of purchasers? Contact us to get started.

8 Facts You Need to Know About Video Marketing

speak-238488_640COURTESY RYAN MCGUIRE Pixabay

Bridging the gap between dimensional print and technology is easier than you think. Continue reading