Tag Archives: video brochures

Emotion In Advertising Is Now More Important Than Ever

Posted On: Category: Audio / Video Marketing, Dimensional Print Marketing, Direct Mail Marketing, Webkeys / QR CodesTag(s): , , , , , , Posted By:

We all know good advertising when we see it or, more accurately, when we feel it.

The best brands – the ones that consumers turn to in good times and bad – focus on connecting deeply with their audience by consciously harnessing the power of emotions and using it skillfully in their advertising.

In recent weeks, in particular, we’ve been seeing this more frequently from all kinds of brands. From Budweiser to JanSport and Dominos, businesses the world over are tapping into the fear, loss and isolation many of us are feeling while waiting out COVID-19.

But emotional advertising isn’t just relegated to a screen. Dimensional print enables marketers to create emotional connections and build brand loyalty quicker and more effectively than ever before.

Here’s how:

It sets the stage. Who doesn’t love to receive a piece of mail? Especially now, when so many of us are stuck in front of screens or locked inside our homes, it’s an easy and (can be) a relatively low-cost way to surprise and delight. The format you choose for your piece can set the tone with the right emotional moments.

It presents options. Are you looking for something that pops? How about something that spins? Structural Graphics and Red Paper Plane can design anything from paper, whether it means incorporating sounds, lights, pull tabs or even video. The ways you can deliver your brand messaging are endless.

It can be tracked. Physical mailers are notoriously difficult to track. However, with designs like Web Keys and add-ons like QR Codes or NFC tags, these make it easy on your team to see the value of your advertising and assess if the emotion you’ve conveyed is on track.

Are You A Direct Mail Noob? We’ve Got Some Tips for You.

Posted On: Category: Dimensional Print Marketing, Direct Mail MarketingTag(s): , , , , , , , , , Posted By:

Are you a marketer who sees the value of direct mail marketing, but aren’t quite sure where it would be most effective with your brand or business? Here at Structural Graphics, we like to think of ourselves as direct mail experts and have put together a few quick tips for incorporating it into your next campaign.

Start with a goal in mind. Do you want to drive virtual event attendance? Website hits? Lead Generation? Whatever it is you’re setting out to achieve, make sure you outline your objective in detail and consider what a successful execution of your campaign would look like. From there, determine your budget, audience and time frame.

Now, make it pop (literally). Two-dimensional direct mail pieces are a thing of the past. To really capture the attention of your target audience, consider going the dimensional route with a Pop Up Cube, VR Viewer or Video Mailer. These designs are now easier than ever to find and have the ability to surprise and delight where a generic postcard just can’t. At Structural Graphics, and our online design-it-yourself offering, Red Paper Plane, you’re in the driver’s seat and can customize the dimensional design of your choice with logos, colors, copy, and graphics unique to your brand.

Finally, send and track. To get the most out of your direct mail pieces, we highly suggest using a detailed approach to tracking them. You put all that time into making sure they perfectly reflect your business, after all! Be sure to collect tracking numbers for each of the mailers you send, then create a spreadsheet to keep track of its status. It’s also important to include the intended recipient’s name, address, and the sales representative or project manager who is responsible for following up.

And that’s it! Follow each of these simple steps and you’ll be a direct mail marketing champ in no time. Give us a call at (860)-767-2661 or send us a message to find out how we can help you get started on your first campaign!

5 Ways to Incorporate Tech Into Your Direct Mail

Posted On: Category: Audio / Video Marketing, Technology, Virtual Reality / Augmented RealityTag(s): , , , , , Posted By:

Do you ever feel like a print marketer in a digital world?

Well, you’re not wrong. But you’re not exactly right in feeling this way, either.

From Facebook ads to targeted email campaigns, it’s evident that technology plays a crucial role in influencing the purchasing decisions of customers. However, even despite the ongoing wave of technological advancements, customers are embracing direct mail, too.

Here’s how you can combine both technology and print, and use them to your advantage:

Video Brochures: By taking the best parts of video (sound and image) and merging it with the best part of print (context), Video Brochures are a win-win. Instead of sending another flat postcard with copy and graphics, these brochures allow brands a greater opportunity to connect with and capture the attention of their recipients. With a variety of sizes to choose from and the ability to customize not only the video, but the brochure as well, this is a format that is sure to take your business’ printed communication to the next level. Not to mention, marketers who use video grow revenue 49% faster than those who don’t. Click here to read about how combining video with a high-impact printed solution is such an effective marketing tool.

Audio in Print: Why settle for plain text when you can make it pop with sound? Print plays to the human senses in ways that digital tech is hard-pressed to match. Add sound and you’re able to deliver your customers and/ or prospects the ultimate sensory experience. Start by adding your jingle to your print communications or include a personalized video message from your sales representative or CEO. Now, that’s sure to capture their attention.

Near Field Communications: NFC technology uses tiny, radio frequency emitting tags to connect with digital devices like smartphones. When a smartphone comes within range of the signal, its web browser displays the content the signal steers it to – no apps necessary. What’s especially great about NFC is that it can be used on just about any printed material: brochures, in-store signage, posters, flyers, coupons, business cards and more.

Virtual Reality: Have you been considering incorporating VR into your marketing? New, inexpensive VR headsets like our SleekPeeks® have made it possible for brands of all sizes and budgets to deliver this immersive experience to their customers. Ours ship flat, assemble in seconds and are fully customizable.

Augmented Reality: Unlike VR, AR invites people into an interactive experience that doesn’t require the need for a headset. Customers, prospects and other members of the public are able to experience computer-generated information in a real-world setting. Combine AR with a brochure, magazine insert, invitation, or other printed collateral and deliver a larger-than-life experience to your customers.

Interested in incorporating technology into your next print campaign? Let’s talk.

Structural Graphics Wins Big at 2019 MarCom Awards!

Posted On: Category: Design, Events & AwardsTag(s): , , , , , , , , , , , , , , , , , Posted By:

Over our 43 years in business, Structural Graphics has had the honor of receiving top industry accolades in the Marketing, Print, and Design industries, and 2019 is no exception.

We are very proud to announce that, combined with our sister company The Lift Factor, we have taken home (6) 2019 MarCom Awards!

The MarCom Awards have been a prestigious industry honor since 2004. Today, with roughly 6,000 print and digital entries from dozens of countries, it is one of the largest and highly esteemed creative competitions in the world. The categories include Print Media, Strategic Communications, Digital Media, and Audio/Video.

Administered by the international organization, Association of Marketing and Communications Professionals (AMCP), the MarCom awards recognizes creativity and greatness in the Marketing and Communications industry.

Not to mention, the MarCom Awards prides itself in giving back to the community. The AMCP has donated over $250,000 to charitable causes, in just the past few years alone.

Below is a list of the (6) accolades Structural Graphics has received in the 2019 MarCom Awards:

It’s an absolute honor to be recognized by such a prestigious organization, and we are so happy that our submissions are helping contribute to a greater cause through the charitable donations the AMCP makes each year. Thank you to the AMCP and the MarCom Awards for this incredible acknowledgement!

To learn more about the MarCom Awards and their mission, visit: https://marcomawards.com/

 

 

Kellogg’s & Keebler Limited Edition Jurassic World Video Boxes 

 

Brighthouse Financial FlexChoice Planter Mailer

 

U.S. ARMY SleekPeeks® VR Viewers 

 

2019 Audi A8 Magazine Insert with LEDs

 

2018 Toyota Camry Magazine Insert 

 

2019 Audi A8 Video Mailer

How to Reach the 4 Kinds of Holiday Shoppers

Posted On: Category: Audio / Video Marketing, Dimensional Print Marketing, Direct Mail Marketing, Virtual Reality / Augmented Reality, Webkeys / QR CodesTag(s): , , , , , , , , , , Posted By:

It may only be fall, but already we’ve got the holidays on the brain.

Year after year, it seems the holiday shopping period grows, giving brands greater opportunities to take advantage of consumers’ willingness to purchase products, services and more. But don’t be tempted to allocate the majority of your marketing resources to Black Friday and Cyber Monday.

New U.S. research has revealed key information about holiday shoppers’ behavior. Not only are they shopping earlier, but they’re also researching a product, brand or service before making any financial investment. Now, more than ever, it’s crucial to be there for them consistently and earlier in the season.

In this recent Think with Google article, they break down the four different types of holiday shoppers – Evergreen, Early Bird, Deal Seeker and Last-Minute – and provide insights into how they shop. We’ve gone one step further to suggest ways to market to them based upon those habits and give you the best chance to connect with them during the holiday season.

Here’s how to make the most of the most wonderful time of the year.

THE EVERGREEN SHOPPER

  • Who: Making up the largest portion of holiday consumers, the Evergreen Shopper is likely a Baby Boomer seeking convenience, simplicity and exemplary customer service. This audience generally offers brands more loyalty when compared with other holiday shopper groups.
  • When: Late October through January 1
  • Where: The Evergreen Shopper typically conducts their research online, including on social media and video sharing platforms, but makes their purchases in-store.
  • How: To ensure you’re meeting the Evergreen Shopper’s needs, consider really playing up your customer service. Things like 24/7 call centers, in-store pick ups and no-hassle returns can really go far with this group. Because they’re receptive to both online and offline research and shopping, consider incorporating direct mail pieces like web keys, which can link both in a seamless way.

THE EARLY BIRD

  • Who: making up slightly more than a quarter of total holiday consumers, the Early Bird Shopper is also likely a Baby Boomer who strategically plans ahead, hoping to avoid the holiday rush.
  • When: October (or earlier) through November 26
  • Where: About 40 percent of the Early Bird’s time spent shopping for the holidays is spent online. However, about 65 percent make their holiday purchases in-store.
  • How: To get the attention of Early Bird Shoppers, it’s essential to develop an omnichannel solution that’s both engaging and valuable. Consider incorporating QR codes, web keys and video brochures into your holiday marketing campaigns. But, above all, keep your messaging consistent and send it early.

THE DEAL SEEKER

  • Who: The Deal Seekers make up the smallest group of holiday shoppers. These are mostly Millennials and a small percentage of Gen Xers who are searching for the steepest discounts and during days like Black Friday and Cyber Monday. They are likely shopping for partners, children (their own or their friends’) and aging relatives who live within their households.
  • When: November 23-26
  • Where: This digital savvy group of holiday shoppers conducts online research across a variety of websites and rely heavily on social media influencers’ recommendations. Deal Seekers actively look for real consumers offering their authentic opinions on products.
  • How: With 82 percent of Deal Seekers admitting that word-of-mouth recommendations greatly influence their purchasing decisions, it’s crucial to incorporate testimonials and/ or social media influencers into your holiday marketing campaigns. Another way to take advantage of Deal Seekers’ shopping behavior is to turn them into brand advocates through shareable elements in and out of a brick-and-mortar store. Incorporate virtual reality, digital signage or pop ups to create experiences this group of holiday shoppers will want to share online and with their friends.

THE LAST-MINUTE SHOPPER

  • Who: The Last-Minute Shopper group is equally split between Millennials and Gen Xers. Like the Deal Seekers, these procrastinators actively seek out comparison sites to ensure they receive the best value for their money, but are willing to splurge on items they view as worth the cost. They procrastinate because they have decision paralysis, are too busy or are unsure of where to buy certain products.
  • When: December 21-25
  • Where: Nearly 70 percent of Last-Minute Shoppers purchase their holiday gifts in store.
  • How: More than half of Last-Minute Shoppers indicated an openness to multiple retailers or an uncertainty regarding where to buy products. This creates an opportunity for brands to position themselves as industry experts. Blog posts, a solid SEO strategy, social media buzz and consistent online and offline marketing will help position your business as a knowledgeable leader in your industry and help you rank higher in search rankings, keeping you top-of-mind.

Ready to get started on your holiday campaign? We have a few tricks up our sleeves that will help you stand out from the pack and keep you top of mind, no matter what kind of holiday shopper you’re after. Let’s chat.