All posts by Jenna Paternostro

The Power of Print Marketing

Written By Isabelle Bowden

The digital revolution has propelled society into a new era of engagement and creativity. This shift has significantly changed the marketing industry. Social media and technological innovation illustrate the power of digital marketing. However, in this fast-paced world of screens and computer chips, high-touch print collateral can, and does, have a surprisingly profound impact.

Interactive print marketing is a powerful tool which allows your brand or business to stand out from the competition. Various colors, dimensions, textures, and even lights, sounds, and video contribute to an effective multi-sensory experience with a lasting impact. Below are four reasons to choose print marketing for your next high-impact campaign:

  1. Effective recipient engagement

Paper has been a valuable resource since the earliest civilizations. The tactile fulfillment and sensory experience associated with print marketing is undeniably effective. The vast amount of online information dilutes the impact of digital messages. Standout from the digital clutter by choosing a dimensional print promotion from Structural Graphics!

  1. Creativity and personalization

With many options for print marketing, your business can stand out with unique and thoughtful designs. Think sizes, dimensions, finishes, and other fine details that will make your creation valuable. Visit Structural Graphics and Red Paper Plane to browse a variety of designs and examples.

  1. Promotes relationships

The value of a handwritten note is undeniable. This same value applies to print marketing which demonstrates an investment in business relations. Dedicating time and resources for print marketing will have more of a lasting impact than an email, already lost in the inbox. In fact, this 2018 FedEx survey reveals that “85% of participants said they were more likely to shop at a small business that had customer printed materials such as business cards, signs, and flyers.”

  1. A more established, unique brand/presence

Print marketing contributes to a more established and unique brand and/or presence in an industry. Consistent aesthetic elements on your print results in instant recognition! FedEx states that “80% of small business owners felt that professional printing services helped their business stand out from the competition.” Now is the time for your brand to be recognized!

Despite the growth of digital marketing, it is evident that print will continue to play a critical role in effective marketing mixes. Visit Structural Graphics online on our website or Youtube channel to learn about and see more of our work. We are constantly adding new designs, so make sure you check out all Structural Graphics has to offer. When it comes to dimensional print marketing, we are the 42 year leaders in the business, and we’re here to make your brand stand out!

Resources:

Fedex Office Survey Confirms that Consumers and Small Business Owners Prefer Print

This Book is a Planetarium (No, Really!)

Designer Kelli Anderson is known for her “disruptive” and extraordinarily creative designs.

A few years ago, she had the idea to create a book – made entirely out of paper – that would feature a pop-up pinhole camera. And that camera, she vowed, had to work. Kelli contacted Structural Graphics to help fine-tune the design and make it come to life. You can learn more about her piece, aptly titled This Book is a Camera, here.

Now, Kelli is back at it, again, with her most recent title: This Book is a Planetarium.

Inside this unique book are six interactive contraptions meant to answer the deceptively simple question: “How does it work?”. For instance, there’s a pop-up speaker which allows the reader to place his or her smartphone inside and project sound through the conical structure. Then there’s the pop-up guitar-like instrument (completed with a pick) that’s meant to show how a variety of sounds can be produced by amplifying string vibrations at varying speeds.

But perhaps the most exemplary part, and the piece for which the book got its name, is the pop-up planetarium. Taking advantage of light, this piece features die-cut holes formed into the patterns of the constellations of the night sky. Our team at Structural Graphics helped to make Kelli Anderson’s remarkable design production-ready. All the reader needs to do is slip his or her cell phone (in flashlight mode) beneath the planetarium and turn out the lights to see the constellations come to life.

To learn more about this project and see it in action, click here.

 

Print Marketing and the Power of WOW with Ethan Goller, Structural Graphics President

Structural Graphics President, Ethan Goller, shares the “making of” story behind the ground-breaking Toyota Magazine Insert and how SG brings “WOW” to the masses on “Podcasts from the Printerverse”. Give it a listen here: 

 

Structural Graphics Awarded 2 Gold Ink Awards

We are proud to announce that Printing Impressions has awarded Structural Graphics not one, but two, 2017 Gold Ink Awards! With submissions in the “Direct Mail” and “Dimensional Printing” categories, Structural Graphics took home “Silver” for each.

Here are the designs that took home the prize:

Our Diagonal Box Mailer that we designed for Porsche, and their agency Cramer Krasselt, was awarded Silver in the “Direct Mail” category of the Gold Ink Awards.

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, also took home Silver, but this time in the “Dimensional Printing” category of the Gold Ink Awards.

We’d like to thank Printing Impressions for both of these honors and recognitions. To learn more about the awards, visit Printing Impression’s website here.

For more dimensional print marketing inspiration, visit us online at StructuralGraphics.com.

Innovation At Work

Paper currency. Chocolate chip cookies. The Smartphone.

What do all of these things have in common, you might ask? Well, they all started as an idea that turned into a life-altering innovation.
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But, an innovation doesn’t have to be something as complex as creating Samsung’s Galaxy, or coming up with a way to maintain monetary policy; it can be as easy as baking a batch of homemade cookies.

At Structural Graphics we recognize that innovation is a major component to the success of a business, not only to provide our clients with new and creative solutions to their marketing challenges, but to provide solutions to the challenges we face internally in our company as well. Thus, the Structural Graphics “Innovation Team” was born. CEO Michael Maguire selected 10 employees, from all different backgrounds and departments, to form this Team whose sole purpose is to “create anything new that has impact”. For our company, innovation could take place in the form of a product or service, a process, or the way in which we interact with our customers.

The first task for the Innovation Team was to “think outside the box” and come up with an innovative way to re-organize an open space that wasn’t being used. After some brainstorming and collaborating, the Team transformed a dull, closed-off area into a terrific space with lots of natural light and places to display creative work. The “Innovation Space” became an area where employees can hold meetings, collaborate on projects and, most importantly, share projects (personal and professional) with their colleagues. You may not have known it; but we have lots of artists here, painters, poets, musicians and more.

The Innovation Team has some exciting projects they’re working on now. Members have split up into groups to take on projects the Team sees as having the greatest opportunity for innovation in our company right now. Projects include new and exciting updates to our company website, a company-wide recycling project for employees to become more environmentally conscious, and a plan to alleviate bottlenecks in our current internal prepress process workflow.

This is just the beginning. The Innovation Team holds lively and interactive meetings twice a month where all ideas are welcome, and usually a tasty dessert is shared among co-workers. This Team will act to provide Structural Graphics with innovative solutions to our current challenges. Keep a look out for some of our upcoming projects, and remember that innovation can be found anywhere; all you need is a great idea and the ability to “think next” (chocolate chip cookies definitely help too).

Picture: the Innovation Team in our newly redesigned innovation space.
(Front Row) Michael Maguire, Jenna Paternostro, David Komorowski, Karen Signor, Warren Yamakoshi
(Back Row) Darlene Ferris, Jeff Nixon, Joe Migliaccio, Shin Wakabayashi and Edmund Wu