A common topic of discussion in the news lately has surrounded the idea of allowing animals on airplanes to provide emotional support for travelers during the holiday season, as well as the restrictions for the types of animals that should be allowed. When GSD&M, Austin, TX had a buzz-worthy idea and design for a campaign for their client, Popeyes, to get holiday travelers talking (or should we say “squawking”) they contacted Blanks Printing, & Digital Solutions and the design and assembly teams at Structural Graphics to help bring this project to life!
The solution? “Emotional Support [Fried] Chicken”. For a limited time, those travelling in Terminal C of the Philadelphia Airport during the 2018 holiday season can now pick up the box which contains a 3-piece Chicken Tender combo meal from Popeyes. Why the Philadelphia airport? Because it was named one of the most stressful airports in the United States.
“We know holiday travel can be frustrating, and there’s no better way to ease stress than with a box of delicious Popeyes fried chicken and a good laugh. We appreciate how comforting emotional support animals are and wanted to create our own version,” stated Popeyes CMO, Hope Diaz via news release.
The best part is, Popeyes is guaranteeing that their Emotional Support Chicken is “permitted to fly without any restrictions”, helping ease some of the worries for those crazed travelers this holiday season.
Blanks Printing & Digital Solutions, Dallas, TX printed this project on the new HP 12000 Digital press. Structural Graphics proudly engineered the design for function, created several rounds of full color test prototypes, and then hand assembled for the launch in the Philadelphia airport on Tuesday, December 18th.
This is the second installment in our “What it Means to Say I’m a Creative” series, meant to focus on the inspiration and drive behind each one of our paper engineers. To read Part 1 of the series, click here.
- How did you know you wanted to create (in a professional sense)?
I think at an unconscious level I always knew I was going to work in the arts. I played piano for five years, and was involved in the school choir, theater, musicals and extracurricular art classes since middle school. Back then, I loved colors and painting, primarily.However, my journey with paper probably goes back to when I was 6 or 7 years old. My older brother had been given origami books for Christmas. I saw how he would make all these little creatures out of paper and neatly display them on his shelf. As any little sister, I idolized my brother. I wanted to be just like him! But he wouldn’t lend me his origami books!So one day, when he wasn’t looking or wasn’t around, I snuck into his room, took the books and started to try to follow the instructions on how to make all these little creatures through increasingly difficult pleats and folds. I succeeded on the beginner’s book but I failed miserably on all the more advanced ones. It took a while before I would understand and successfully accomplish complex paper folding like that. But if I have to look back at where I began with paper, I think that might have been my first experience with this amazing material.
- What advice would you give to others who want to work in a creative industry/ position?
Work Hard. Work smart. Be true to your passions.
Be persistent (without being stubborn).
Be confident, but not cocky.
Dream big, but also keep your feet grounded in reality (or at least keep a toe or two on the ground).
Stay confident, even when you think you’re wavering at every turn. (We often think we’re not doing well enough, but sometimes that’s a good thing; it keeps us humble.)
Go forth doing your thing (whatever that may be) with constancy and fortitude!
I guess much of this “advice” can really apply to any profession. At the end of the day, whatever you do, practice your craft passionately. Wouldn’t that make for a happier you?
- What does creativity mean to you?
Being creative is inside all of us. Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!
- How do you feel when you tell others you’re a paper engineer?
It’s always fun to explain what I do. Unless you’re “in” the industry or closely linked to it, people don’t automatically know what a “paper engineer” is.First of all, we have not necessarily studied engineering in school, yet we work with paper as our material of choice in the same way an engineer does. We use the material —cut, fold, and paste it—to create an entirely new construct. The thing about paper engineers is that we can toggle that blurry line between being an artist and being a designer. We can be both! And sometimes, some of us are.Personally, I feel that’s awesome! I also feel very fortunate to be one of the people who makes a living in this profession. There are only so many people that do, and I think we all know each other! Or at least we know of each other.
- What does it mean to say that you’re a “creative”?
There’s a lot of responsibility that comes with being a designer because you’re the one that has to visualize the results, and make sure it works for the purpose that it is needed. As a creative I have to come up with a compelling, grand, aesthetically pleasing solution to the problem at hand. I have to design an eloquent way to express a message in 3D paper shapes and forms. I have to make things unique and innovative. Sometimes that comes easy, but sometimes it doesn’t. And criticism will always be there. Those are the struggles you deal with on a regular basis as a designer, as an artist and as a creative.
To learn more about Isabel, please click here.