Augmented reality (AR) is one of the most popular technology trends right now – and marketers have taken notice. As we enter the holiday rush, brands the world over are leveraging the technology to drive both customer engagement as well as purchases.
Here are some examples:
Elf Yourself is a recurring campaign by Office Depot, which lets users turn themselves (or others) into elves using the brand’s website and app. In recent years, the Elf Yourself app has been updated with new features, including AR and the ability to print your elf as a seasonal greeting card and/ or share on social media using the hashtag #ElfYourself.
In partnership with Verizon Media, the brand is taking advantage of the holiday proposal season and launched a 2019 mobile ad campaign for their Modern Bride Collection. Clicking on ads that appear on HuffPost Life, Yahoo Sports and other Verizon Media properties activates an AR feature which allows soon-to-be-brides to try on engagement rings.
Building on the popularity of their iconic holiday cups, Starbucks released four limited edition cup designs in early November. Each design, when used with Instagram, springs to life with its own AR effect.
Now it’s your turn. Do you have an idea for how to integrate AR into your marketing campaign? Contact us to bring it to life!
A common topic of discussion in the news lately has surrounded the idea of allowing animals on airplanes to provide emotional support for travelers during the holiday season, as well as the restrictions for the types of animals that should be allowed. When GSD&M, Austin, TX had a buzz-worthy idea and design for a campaign for their client, Popeyes, to get holiday travelers talking (or should we say “squawking”) they contacted Blanks Printing, & Digital Solutions and the design and assembly teams at Structural Graphics to help bring this project to life!
The solution? “Emotional Support [Fried] Chicken”. For a limited time, those travelling in Terminal C of the Philadelphia Airport during the 2018 holiday season can now pick up the box which contains a 3-piece Chicken Tender combo meal from Popeyes. Why the Philadelphia airport? Because it was named one of the most stressful airports in the United States.
“We know holiday travel can be frustrating, and there’s no better way to ease stress than with a box of delicious Popeyes fried chicken and a good laugh. We appreciate how comforting emotional support animals are and wanted to create our own version,” stated Popeyes CMO, Hope Diaz via news release.
The best part is, Popeyes is guaranteeing that their Emotional Support Chicken is “permitted to fly without any restrictions”, helping ease some of the worries for those crazed travelers this holiday season.
Blanks Printing & Digital Solutions, Dallas, TX printed this project on the new HP 12000 Digital press. Structural Graphics proudly engineered the design for function, created several rounds of full color test prototypes, and then hand assembled for the launch in the Philadelphia airport on Tuesday, December 18th.
One glimpse of the mail carrier, donning his USPS garb, and I wait anxiously to see whether there’s anything addressed to me. But on those days when I’ve got more than bills or credit card offers stuffed in my mailbox, that childlike excitement I felt earlier all too quickly disintegrates into something else: disappointment.
There are the flat mailers that have my name incorrectly printed on them. There are the catalogs with promo codes so buried I get exhausted from flipping through before even finding them. And there are the dreaded cards and the postcards that I barely even look at before throwing away.
These pieces all have one thing in common (besides meeting my recycling bin): they’reboring. And as businesses increase their efforts to vie for your attention this holiday season, as marketers you want to be anything but. So, if you’re not currently creating (or, at the very least, brainstorming) some ways to set your direct mail apart, you’re already missing out on the opportunity to make a memorable impression.
But don’t worry, it’s not too late to get your company or your products noticed in time for the holidays. Here, we’ve curated some of our most helpful tips on how to bring back that “wow factor” during the most magical time of the year.
Go dimensional. Perhaps the easiest way to make a real impact with little-to-no-effort? Incorporate dimension. By incorporating pieces like our 3″ pop-up cube into your marketing, it’s easy to put forth your messaging in a way that takes advantage of 3D (but still ships flat).
Embrace technology. For better or for worse, we live in a digital world and it’s just going to get that much more – er – digitaler. Instead of rejecting this characteristic of modern life, we say embrace it! Want your print advertising to play your jingle? Want to incorporate virtual reality or LED lights into your messaging? Make your customers feel like a kid around the holidays by sending them something shiny AND bright in the mail.
Video is your friend. Did you know that videos increase people’s understanding of a product or service by 74%? In case you’ve been living under a rock, video is super trendy right now. Combine video with one of our high-impact print solutions and you’ve got a powerful marketing tool.
Surprise them. If a consumer is able to predict how a promotional piece is going to look or feel before they even get their hands on it, you can almost bet that it will get lost and maybe even thrown away. Make your brand as exciting as you are – that unexpected element will not only set you apart from your competitors, but it’ll leave a lasting impression in your recipients’ minds.
Think Interactive. Print plays to the human senses in ways that digital tech is hard-pressed to match. By delivering a direct mail piece that recipients can engage with, you’re not only getting their attention, but you’re strengthening your brand’s longevity, too.
Feeling inspired? Have an idea for how your business can target the next generation of purchasers? Contact us to get started.
We love things that pop, bend, pull and are made of paper, so naturally we were thrilled to be a part of the creation of the Pier 1 holiday pop up catalog!
Pier 1 wanted a way to “craft an unforgettable holiday” by laying out their holiday catalogue differently. As you can see, each page opens up to a different room decorated with a holiday theme. Structural Graphics was involved in the final stages of design process and production engineering, manufacturing and hand assembly.
It didn’t stop at the catalog, though. See below…
This catalog replicated, and was handed out, at the Pier 1 pop up store in Manhattan!
At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper. One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!