Category: Ideas & Inspiration

Design ideas for your holiday cards and promotions

When you’re a marketer, it’s never too soon to plan ahead. With the holidays coming up, now is a great time to begin planning something special for your audience.

We’ve curated some of our holiday designs to help you get inspired by 3D cards, gift holders and displays that connect businesses to people in delightful new ways.  Continue reading

Mechanisms that move: Shadow Box

The Shadow Box exhibits 3D shapes and graphics to help brands meaningfully connect with buyers. It’s a marketing option that can be integrated with digital technology to carry conversations online too. Continue reading

Cartoon Network promotional work: Putting a tiger on a stick

Our projects take on all shapes and sizes, so when Drew & Rogers turned to us to help Cartoon Network produce a fun and imaginative promotional piece for its animated television series Uncle Grandpa, we came up with a way to turn their concept into reality. Continue reading

The future of marketing: Print & digital need to work in tandem

As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you. Continue reading

Packaging that aims for luxury

Structural Graphics designer Isabel Uria recently attended Luxe Pack New York, the annual convention for luxury packaging enthusiasts, where vendors, buyers and designers meet to scope out the latest in paper and glass packaging. Continue reading

3 ways brands are using LED tech in print

Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading

Revealing new autos with direct mail

When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.

Structural Graphics' Extendo mailer customized for 2014 Mazda 3
Structural Graphics’ Extendo mailer customized to promote the 2014 Mazda 3

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